Izaac Pyritz
A raw, editorial typographic system and portfolio identity for progressive fashion designer and creative director Izaac Pyritz.
The Aesthetic Formula
Working with a creative director means the brand assets must be extremely simple yet confident. We avoided all illustrative noise, building the identity around a balanced custom logotype and plenty of breathing room.
The typography uses a carefully kerned sans-serif to convey modern, architectural structure, contrasting with raw, textured imagery in the portfolio presentation.
Custom SVG Typography
The brand logo was constructed in vector format, ensuring absolute sharpness on digital platforms. I balanced the spacing between the characters to ensure the signature reads as a singular graphic unit.
Below is the custom logo layout exported from the final style deck.
Green
Dark
Light
